Vet-approved or it doesn't ship
Every formula is reviewed by licensed veterinarians for ingredients, nutrition and safety, and reviewed again whenever a recipe changes.
3 in 4products we review never make the shelf
About Fetch
Pet people, first.
We started as a grooming room in a Quezon City garage. Today we're a shop, three salons and a team of vets, groomers and very serious taste-testers, all for the pets who run your house.
- 12,000+pets on auto-reorder
- 48,000+happy grooms
- 96vet-approved products
Our story
It started with one stubborn Aspin.
Mika and Paolo adopted Biscuit from a roadside rescue in 2018 and couldn't find a groomer who wouldn't send him home shaking. So they learned to do it themselves: slowly, with treats, with the door open.
Word got around the barangay. A garage became a salon, a salon needed a vet to answer the ingredient questions, and the vet started saying no to a lot of the food on the market. That "no" became our badge.
If we wouldn't feed it to Biscuit, it doesn't go on the shelf.
Mika, co-founder
2019
One garage, one groomer, one very patient Aspin
Fetch opens as a two-table grooming room behind Mika and Paolo's house. First-week bookings: nine. First-week treats eaten by staff: also nine.
2021
We hire a vet, and the badge is born
Dr. Anton Cruz joins and starts reading every label. Nothing goes on the shelf without his sign-off, and the first product he rejects is our own bestseller.
2022
The BGC flagship opens
Our first shop with a full salon, a food bar and the taste-test panel that now has 40 members, all of them furry and all of them biased.
2024
Auto-reorder, because 9pm is no time to run out
We launch refills with a 10% saving, free delivery and zero lock-in. Skip, swap or pause from your phone. Cancellations are rarer than we expected.
2026
12,000 pets and counting
Three salons, two-hour delivery across Metro Manila, and a rescue fund that has helped more than 800 animals find food, treatment and homes.
What we stand for
Four promises, no fine print
Fear-free, always
Slow introductions, treats, breaks on request. Our groomers train for fear-free certification and nobody is ever rushed.
100%of groomers certified
Honest labels
Real ingredient lists in plain words. If we can't explain what's in it, it isn't in the shop.
0artificial colours, ever
Rescue first
₱1 from every order and every groom goes straight to partner shelters for food, vaccines and neutering.
₱1from every order
How we choose
How a product earns the badge
Most brands that ask to be on our shelf hear "not yet". Here is what they're up against.
- 1Vet reviewIngredients, analysis and sourcing checked by two vets.
- 2Taste-test panel40 pets across breeds, ages and fussiness levels vote with their bowls.
- 3Batch checksEvery delivery is sampled and re-tested before it ships.
- 4Always on trialReviews and returns feed back into the next vet review.
2025 in numbersproducts that applied to be on our shelf
Reviewed412
Pass the vet review188
Pass the pet panel121
Make the shelf96
That's a 23% acceptance rate, and the reason the badge means something.
The panel
Scores out of 10 wags, averaged across every product testedMeet our toughest critics
MochiShih Tzu · 4 yrsChief kibble critic
9.0
LunaDomestic shorthair · 2 yrsPâté inspector
9.5
PipJack Russell · 11 mosToy destroyer
7.0
BiscuitCorgi · 3 yrsHead of treats
10
The team
We're hiring The humans behind the paws
Cat whisperer. Cannot walk past a shelter without "just looking".
Has groomed over 9,000 dogs and remembers a surprising number of them.
Reads ingredient labels for fun and rejects most of them.
Built our feeding calculator and checks it against every new recipe.
Fear-free certified. Treat-pocket certified. Never once hurried.
Answers every message with a helpful pet fact, whether you asked or not.
Rescue fund
₱1 from every order feeds a rescue.
Six partner shelters across Luzon and Cebu get food, vaccines and neutering from the Fetch fund. These are some of the animals it has helped, and a few still waiting for a sofa.
- 812+animals helped
- 14 tof food donated
- 6partner shelters
BantayAspin · 2 yrs · Quezon City
Gate guardian with a belly-rub addiction.
The Tindahan TrioAspin pups · 4 mos · Cebu
Three siblings who must be adopted together. Chaos included.
TalaCalico · 1 yr · Taguig
Window-watcher and professional lap occupier.
OreoMixed breed · 3 yrs · Quezon City
Smiles at strangers. Has never met a stranger.
Sponsor a bowlFeed a shelter animal for a month.
Meet everyone waiting
Visit us
Book a groomThree salons, always a treat jar
Come say hi. Bring the dog.
Walk-ins are welcome at every salon, and every visit comes with a treat for the pet and a coffee for you.
